[Press Release] Introducing Fresh East, Deli-style Middle Eastern Food at Yonge and Dundas

A Middle Eastern Twist on the Classic Sandwich 

The health-conscious Middle Eastern deli is coming to downtown Toronto

TORONTO - August 2015 – Fresh East transforms the good old-fashioned sub into authentic Middle Eastern cuisine. The first Toronto location is officiallyopen for business at the end of August. This will be Fresh East’s third openingwithin the past six months; the two previous restaurants are located on the Western university campus and in the Erin Mills Town Center. The highly anticipated Toronto Fresh East will be opening at the bustling corner of Young and Dundas, at 334 Yonge St.

Fresh East implements a quick-serve restaurant concept, where diners can try the savoury flavours of the Middle East, customizing subs or shawarmas to their liking. The menu offers a selection of freshly baked breads, fresh produce, halal deli meats, and authentic homemade secret sauces.

The new franchise concept is a spin-off of the popular GTA restaurant chain Paramount Fine Foods, which is recognized for its award-winning shawarma and authentic Lebanese food. Paramount itself has grown to 20 restaurants this year with locations in Canada, USA and the Middle East.

Fresh East is the first halal-certified quick-serve sandwich shop, catering to halal and health-conscious diners. “We serve the real deal when it comes to Middle Eastern cuisine,” says Mohamad Fakih, CEO and President of Paramount. “People love that we offer authentic flavours, a family-friendly environment, and healthy food options. We look forward to giving our Toronto customers a convenient and efficient dining option with our Fresh East at Young and Dundas.”

Fresh East is following the successful franchise model of Paramount Fine Foods, and has plans to continue to expand with more locations into the fall.

More information at http://fresheast.ca/

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